[ATA Show 2026] NEW Bowtech Alliance, Ascend, and Alliance 33 Bows

While attending the ATA Show 2026 (Archery Trade Association show), we set out to see everything new that Bowtech might have to offer because you know that they always have something up their sleeve. So, we were able to get our hands on the new Bowtech Alliance, Ascend, and Alliance 33 compound bows. Some of which were winning awards at the ATA Show 2026!

ATA Show 2026 Coverage on AllOutdoor

NEW Bowtech Alliance, Ascend, and Alliance 33 Hunting Compound Bows

The biggest announcements came in the Bowtech Alliance and Alliance 33 models, which are available in 7 unique finishes and your choice of 4 different draw weights. The difference between these two is in their overall length, or Axle-to-Axle length. The Alliance has an Axle-to-Axle length of 30.5″ while the Alliance 33 – as the name implies – has an Axle-to-Axle length of 33″. With longer bows, you have increased stability while shorter bows can be better suited for maneuverability and tight spaces. So, it’s really dealer’s choice.

The Bowtech Ascend falls into a category by itself being slightly more affordable ($500 lighter on the price tag), an Axle-to-Axle length that falls in the middle of the two Alliance models (31″), and an overall weight of 4.2 Lb when the Alliance is 4.09 Lb and the Alliance 33 is tipping the scale at 4.25 Lb.

Bowtech Alliance Earns Two Top Honors at ATA Show

Eugene, Oregon – January 9th, 2026 – Bowtech, an award-winning archery brand, is excited to share that the Bowtech Alliance earned two honors at the 2026 ATA Show, hosted by the Archery Trade Association in Indianapolis. The bow was recognized as Best New Bow Launched at the Show and received second place in the New Product Launched at the Show category.

“Winning Best New Bow at the ATA Show is an honor for our team,” said Todd Snader, Bowtech brand manager. “The Alliance represents a lot of hard work and collaboration, and it’s rewarding to see it recognized by the archery community.”

Final Thoughts

It should come as no surprise that Bowtech, once again, attends a trade show and is taking home some hardware. Every year they are bringing us something new, fresh, and tempting for our wallets. As always, let us know all of your thoughts about Bowtech Archery and the new Bowtech Alliance, Ascend, and Alliance 33 compound bows in the Comments below! We always appreciate your feedback.

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Adam Scepaniak

Managing Editor – AllOutdoor.com |
Writer – TheFirearmBlog.com |
Writer – OutdoorHub.com |
Writer – TheArmoryLife.com |
Writer – Tyrant Designs CNC Blog |
Smith & Wesson Certified Armorer |
Glock Certified Armorer |
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Mayor of St. Joseph, MN |
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