[ICAST 2025] Z-Man Unleashes the SWAG – SWAG LT Swimbait

Z-Man Fishing is here at ICAST 2025 with the Best of Category Freshwater Soft Lure in the New Product Showcase, the SWAG LT soft plastic swimbait. This is Z-Man’s newest swimbait that comes with the ICAST award-winning Over/Under Line-Through harness system. This lets anglers fish the SWAG LT with either a dorsal single hook or a double belly hook, so that they can match their hook choice to the water and structure they are fishing. The O/U line-through harness also allows either hook option to pop out of the swimbait upon hook-up up so the fish cannot leverage the lure’s weight to throw the hook. Beyond the line-through system, the SWAG LT comes with the new proprietary SWAG tail that gives the bait a wide swimming action that won’t blow out or roll when burning the swimbait back in at high speeds. Other features for the bait include an internal glass rattle, twin clip belly hook keeper, and the 10X tough Elaztech material you expect from Z-Man.

ICAST Coverage on AllOutdoor

The Z-Man SWAG LT is available in 8 eye-popping color patterns and is available in two sizes, 5″ or 6″. MSRP for the bait is set at $15.99 – $17.99, depending on the size. Expect to see these swimbaits hit the shelves this Fall.

Z-Man SWAG LT Key Features

• Exclusive SWAG™ Tail with proprietary wide wag/swim action
• Award-winning Over/Under Line-Through harness for dorsal single or belly treble hook rigging options
• Includes heavy-duty 3/0 (5”) or 5/0 (6”) sickle-shaped black nickel hook for dorsal hook rigging near vegetation, wood, rock, and other cover
• Includes size 4 (5”) or size 2 (6”) treble hook for belly hook rigging and  enhanced hookup ratio
• Underbelly Twin Clip treble hook keeper
• 10X Tough ElaZtech® composition for extreme swimbait durability
• Stable action at a wide range of swimming speeds
• Internal audible glass rattle
• Material – 10X Tough ElaZtech Soft Plastic
• Lure Weight – 3/4oz, 1.25oz
• Lure Length – 5″, 6″
• Swimming Depth – Sinking
• Available Colors – Gizzard Shad, Threadfin Shad, Albino, Golden Shiner, White Back Shad, Perch, Baby Bass, Sight Flash
• MSRP – $15.99 (5″), $17.99 (6″)
• Availability – Fall 2025

Special thanks to the Z-Man Fishing staff here at ICAST 2025, and stick around for more ICAST coverage of all things new in fishing on AllOutdoor. Also, let us know your thoughts on the new products below. We appreciate your feedback.

Eugene L.

Writer for AllOutdoor.com and OutdoorHub.com Lifelong angler that will fish for anything that swim, firearms enthusiast, and hunter. Instagram – mrfish49