SITKA Gear has Officially Launched their Expansion of SITKA Fish

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SITKA Gear has Officially Launched their Expansion of SITKA Fish

SITKA Gear is a company we have covered extensively over the years on AllOutdoor.com because their quality is unquestioned and their support for hunters and outdoorspeople is tremendous. From field-to-fork, they aid us in our pursuits for chasing game and filling tags. But what if it was also from field-to-stream?… Well, now it is! SITKA Gear has announced an expansion and the creation of their SITKA Fish lineup, which is “engineered for the angler who gives a damn!” Let’s take a gander at this exciting new announcement and everything that it entails!

SITKA Gear Coverage on AllOutdoor

The All-New SITKA Fish Collection

SITKA created their all-new line of fishing gear by approaching it with the same intensity, insight, and intuition they earned through decades of perfecting hunting gear. Engineered for every type of angler, each piece of gear is designed to work in harmony as part of a complete fishing system that knows no bounds.

SITKA’s wide range of products mean the pursuit doesn’t stop at the shoreline. It flows beyond it – into new depths, new challenges, and new ways to meet the elements head-on with SITKA Fish. From the jump, they have a ton of products to choose from, which includes 16 new offerings at the time of this announcement.

The SITKA Fish collection contains everything from waders to sun shirts and even river boots. Whether you are on hardwater, saltwater, or freshwater, you have quite the expansive collection to choose appropriate clothing from.

A Word from Sitka Gear on their New Sitka Fish Lineup

Bozeman, Montana – February 3rd, 2026 – SITKA Gear, the industry leader in high-performance hunting apparel, today announced its expansion into the fishing category with SITKA Fish, drawing on more than two decades of technical outdoor expertise. The new category introduces purpose-built systems designed to perform across all waters.

The U.S. fishing market continues to grow, with 57.9 million participants,1 representing a significant opportunity in the fishing apparel segment. With 70 percent of existing SITKA customers already identifying as anglers, the brand is uniquely positioned to serve this growing market. The brand enters this space with advanced technology, rigorous testing across diverse fishing environments, and diverse conservation partnerships built into the business model from day one.

Since SITKA’s founding, the company has continually taken the harder, divergent path solving real problems with advanced innovation and putting the pursuit, not lifestyle, at the center of everything. SITKA is launching Fish with a commitment to entering the category differently by addressing the performance gaps anglers have tolerated for too long. The expansion evolves the brand from a seasonal hunting specialist into a year-round technical apparel company serving the modern sportsman across pursuits.

“Fishing is more than a hobby for our customers—it is part of how they live,” said Matt Carara, Product Line Manager at SITKA Gear. “With SITKA Fish, we’re delivering gear that removes barriers to the pursuit of fishing, so anglers can focus on connecting with the fish, the environment, and the people around them. These purpose-built skin to shell systems perform across all waters, giving every cast and step the attention it deserves.”

Final Thoughts

In addition to a product expansion, SITKA Fish launches with five foundational conservation partnerships:

Together, these partnerships safeguard the future of the outdoor pursuits SITKA depends on. So, SITKA isn’t simply making rad clothing and equipment to pay their employees and keep the lights on; rather, they are giving back to wonderful organizations that support fishing in all areas and walks of life across the United States.

We’re definitely excited to see this new clothing announcement from SITKA and where it might lead as we exit winter, and head into the summer months where fishing is best! As always, let us know all of your thoughts about Sitka and their entirely new catalog of fishing attire and clothing via the Sitka Fish lineup in the Comments below! We always appreciate your feedback and engagement.

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